How To Increase TikTok Followers in 2025 – Easy Steps

Identify Your Audience

It’s important to know who your audience is and what they like to grow your TikTok following. First, check out what your competitors and industry influencers are doing on TikTok. See what kinds of content they’re posting and take notes on the most popular videos. Use these ideas to create your unique content.

Think about the content you’ve been posting on other social media platforms. While TikTok content may be different, you can still find common trends and ideas that your audience will enjoy. Review your customer persona. What do they like and dislike? What would they want to see on TikTok?

Remember, it’s all about trial and error on TikTok. You should try lots of different types of videos before you find what works best for your audience.

Make Your Videos Better

TikToks don’t have to be super fancy, but bad sound or video quality might make people not watch them. If you get a ring light or a small microphone, your videos could be better. Also, filming in a quiet, well-lit place can make your videos look nicer.

Follow the Trends

TikTok is all about trends that are really popular on the platform. If you’ve spent some time on TikTok, you’ve seen similar types of videos or heard the same sound clip over and over. That’s because those videos are trending and super popular. Try making a video that fits into a current trend that makes sense for your business.

Watch a lot of TikTok videos to find out what’s trending. Look for recurring trends, challenges, and sounds that you can use in your content. You can also check out the “Search” section in the TikTok app to see what’s trending in the news and topics.

Create TikTok Challange

TikTok is known for its video challenges, such as dances or dares. As you scroll through the app, you’ll see many different challenges. So, you can join existing ones or create your own.

There are two main types of challenges:

Branded challenges: These are created and promoted by a brand. They usually have a hashtag to spread the word. 

Community challenges: These are created by popular TikTok users. Brands can also participate in these challenges for their content. 

Look out for challenges that fit your brand and give them your twist. It’s a great way to engage with your audience and get your brand noticed on TikTok.

Add Right Hashtags

Just like on Instagram and Twitter, hashtags on TikTok help people find your content. But it’s important to use the right ones.

Don’t just add all the trending hashtags to your captions. Only use hashtags that are relevant to your post, or it will look like spam.

Instead, type in relevant hashtags while creating your caption to see how many views it’s getting. Remember to include popular ones like #fyp or #foryou. While it’s not confirmed if they affect your placement, they’re widely used and can help expand your reach.

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Publish Videos at the Right Time

It’s important to post at the right times to get the most reach on your TikTok videos. You can find this out using your TikTok analytics.

In the Followers tab, check the Follower activity section. Here, you’ll see when your followers are most active. To get the best results, try posting just before those peak times.

Keep track of when you post your content so you can test different times and see what works best for your brand.

Trending Songs and Videos

To make your TikTok videos more engaging, use popular sound clips and songs. These are often reused in similar types of videos and can help boost your video’s performance.

To find trending sound clips, watch TikTok content and see what popular TikTok users and brands are using. Then, try to incorporate these popular songs and audio clips into your videos to keep your audience engaged.

Add Closed Captions For Accibiltity

Add closed caption text to your TikTok videos to make them accessible. It is important for people who are deaf or hard of hearing, and it’s easy to do on TikTok.

Many brands use a combination of both methods. They add text overlay to provide extra context and include closed captions to show what the person in the video is saying. It ensures everyone can enjoy your content.

User Generated Content

Share user-generated content on TikTok to showcase your brand and engage with your audience. If people are mentioning your brand or creating videos related to your industry, ask if you can share their content. But always give them credit by tagging the original creator in the caption.

Create Stories

Just like other social apps, you can now create TikTok stories. These are short video clips, up to 15 seconds long, that stay on your feed for 24 hours. They’re marked with a “Story” banner so your followers know it’s not a regular video.

TikTok stories are perfect for sharing behind-the-scenes content or other random bits that don’t fit into your main strategy, but you still want to share with your audience.

Since this feature is still new, it’s a good idea to start using it now to stand out from the competition. Regularly share content to your TikTok stories to engage with your audience differently.

Collaborate with Other Influencers and Creators

Influencer marketing isn’t just for Instagram—it’s also big on TikTok. With many users becoming “TikTok-famous,” working with influencers can help spread the word about your business.

Working with TikTok influencers can be costly, so consider your marketing budget. You should start with micro-influencers who have a highly engaged audience on TikTok.

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Create Content Series

Creating a series of videos is also a great way to keep your audience engaged, especially if you’ve noticed they like a certain type of content.

If you’ve posted a funny video that your audience loves and they’re asking for more, give them what they want! Reply to comments and create additional parts so the videos are all linked together. It keeps your audience coming back for more and builds anticipation for each new instalment.

Cross-promote your TikTok Videos

Spread the word about your TikTok profile by cross-promoting your videos on other platforms. Your followers on Instagram, YouTube, or other channels might not know you’re on TikTok, so it’s a good idea to share your TikTok content with them.

Platforms like Instagram and YouTube offer short-form video content, making it easy to repurpose your TikTok videos. Keep in mind that some platforms restrict reposted, watermarked videos. For example, Instagram Reels doesn’t allow reposted videos with watermarks, so you’ll need to upload the original short video or edit it accordingly. 

Engage Your Audience Using TikTok Features

If you want more people to notice your TikTok profile, one of the best ways is to engage with other videos. Like, comment, and stitch or duet other TikToker’s videos. Stitching allows you to incorporate your video at the end of another user’s clip, which is ideal for adding your commentary or extra content to their video.

Duetting lets you place your video alongside another user’s video so you can react to or complement it with your content. Make sure to stitch or duet videos relevant to your brand. Otherwise, you can just like and comment on videos created by your target audience to grab their attention.

Use CTAs in Your TikTok Videos

Another effective way to gain more followers on TikTok is by asking for them! Try ending your videos with CTAs (Call to Action), prompting viewers to visit your profile. Moreover, explore similar videos or follow you. Plus, you can do this by adding a simple text at the end of your video.

This strategy works best when creating a video series or posting multi-part videos. Just add a text sticker that says something like, “Follow us to catch part two!”

Monitor Your TikTok Growth and Double-Down on What Works

Pay attention to your TikTok analytics to see which types of videos your audience likes, whether you’re reaching the right people, and which videos you should keep creating.

Check which videos have had the most reach in the last week to see what’s trending or going viral. Additionally, you can also see where people are finding your content—whether they went to your profile or saw it on the For You Page.

Consistently monitor your growth, analytics, reach, and audience data to ensure that your TikTok strategy is working. Recreate successful content and be willing to discard video ideas that aren’t performing well.

Diversify Your Content with Ads

Our final tip is to consider investing some of your marketing ad budgets in promoting your TikTok videos. It is particularly helpful when you’re just starting, as it provides a foundation for measuring what works and what doesn’t for your future videos.

Moreover, there are different types of ads to experiment with, but for this purpose, brand takeover or in-feed ads are recommended. These types of ads require your video content, so start brainstorming catchy videos that will capture your target audience’s interest and encourage them to follow you.