How to Make Money on TikTok – 18 Strategies to use in 2025

Join the Creativity Program or Creator Fund

Since 2020, TikTok has offered a way for its most popular creators to make money through their content. In November 2023, TikTok announced changes to this program, depending on your location. For users in the US, UK, Germany, and France, starting December 16th, TikTok is replacing the Creator Fund with the new Creativity Program.

The new program will allow creators in these countries to earn more money for videos over a minute. To join, you need at least 10,000 followers and 100,000 views, but this calculation should be based on the last 30 days. Earnings will be based on views and other engagement metrics.

If you’re a creator in Italy or Spain, you can still make money through the TikTok Creator Fund. To join, you need to meet certain requirements, and then you can start earning money based on the engagement your content gets.

Download TikTok Beta APK for creator fund.

Run TikTok Ads

TikTok ads come with easy-to-use tools that help you reach millions of users. The types of ads you can use depend on your location. However, they all let you target your audience by location, age, interests, and more. Moreover, you can choose one or more ad formats that best suit your brand.

Here are the most popular types of TikTok ads:

In-feed video: This kind of ad appears on the For You Page of users who match your targeting settings.

Brand takeover: Your ad can take over the whole screen for a few seconds. It works before turning into an in-feed video ad.

Hashtag challenges: Create fun challenges that encourage users to generate content. These challenges show up in the Discovery section of TikTok and are available only to managed brands working with TikTok sales representatives.

There are other types of TikTok ads to explore, but some are only available for specific kinds of accounts.

Use TikTok Plugin APK for better exprience.

Partner with a Brand

You can also make money online with TikTok by partnering with a brand. Further, you can reach out directly to these brands and pitch a partnership.

Collect Tips or Donations

TikTok now allows select creators to earn money through tips and donations. Plus, fans can also show their appreciation by sending tips directly to their favourite creators.

Video Gifts: Viewers can send virtual gifts and coins to creators, either through regular videos or during live streams. These gifts can be converted into Diamonds, TikTok’s digital currency.

Diamonds to Cash: Once creators collect enough Diamonds, they can exchange them for real money.

Creators can also earn money by using external tipping platforms. Services like Tipeee, Ko-fi, and Buy Me a Coffee can be linked to a TikTok account to function as a tip jar.

Collaborate with a Creator

TikTok’s active community of creators makes it a great platform for such collaborations. The key to success is partnering with the right creators who can genuinely promote your brand to their audience. Branded content made by creators tends to have 83% higher engagement rates.

TikTok’s Creator Marketplace: This is where you can find and connect with content creators. You can search for influencers based on your business goals, budget, and industry. The platform provides detailed performance and audience metrics to help you make informed decisions.

TikTok has eligibility requirements for the Creator Marketplace to ensure that only top influencers can join. Moreover, it gives marketers confidence in the quality of their partnerships.

Try Affiliate Marketing

TikTokers can also earn through affiliate marketing. In this case, creators and businesses promote and sell another company’s products or services for a commission. 

Here’s how to succeed in affiliate marketing on TikTok:

Choose the Right Products: Promote products that align with your target audience. Select brands you like and trust.

Create Engaging Content: Make videos that showcase the value of the affiliate products and why you recommend them. Highlight their benefits and features.

Use Affiliate Links and Codes: Share affiliate links or special codes to track purchases influenced by your account. If a follower purchases through your link or code, you’ll earn a commission from the brand.

Work Around TikTok Limitations: TikTok doesn’t allow clickable links in video descriptions for personal accounts. So, you need to ask followers to copy and paste links into their browsers or use special codes at checkout. Use sites like Beacons to create a free webpage with affiliate links and product details. Business accounts can add links in their bio.

Set Up an Affiliate Program (For Marketers): If you’re an in-house marketer, create a clear affiliate marketing program. Provide guidelines and instructions for participation. Moreover, invite TikTokers who align with your brand values and audience to join. Encourage affiliates to promote products that match your goals and audience. Additionally, implement a tracking system to monitor affiliate performance and manage commission payments.

Grow and Sell TikTok Accounts

Organically growing a TikTok account can take months, but buying an established account can give you an instant boost in followers.

To sell TikTok accounts successfully, create content around niche topics that the buyer can easily continue. It helps maintain follower engagement and content consistency. Brands looking to buy an account should check its engagement rate, not just the number of followers. Ensure the account targets your desired audience and that its content aligns with your brand goals. Platforms like 123accs, Accfarm, and Fameswap offer accounts with active followers for sale.

Download TikTok Tv APK for Android.

Publish Sponsored Posts

For smaller campaigns, brands can sponsor posts directly on creators’ profiles. Similar to collaborations, these campaigns let brands pay creators to promote their products. You can sponsor a single post or a series of posts. If the content starts trending, you can boost the post to reach a wider audience.

Create a Patreon Account

A Patreon account allows creators to earn money from fans through memberships that provide exclusive content. Use TikTok to promote your Patreon and encourage sign-ups.

Moreover, to attract more subscribers, keep subscription costs low and offer rewards like merchandise or exclusive content to new subscribers.

Further, also add the link to your Patreon page in your videos or bio to make it easy for followers to subscribe.

Become a Brand Ambassador

As a brand ambassador, you can represent a company and create awareness of a brand’s products. Brand ambassadors differ from regular influencers in that a company typically hires them for the long term and is highly educated on the brand. They also might agree to an exclusive partnership with the brand. There are different compensation methods for brand ambassadors, including short and long-term paid agreements, affiliate links, and free products. 

Sell Your Products and Merchandise

Selling merchandise is a proven strategy that works well on TikTok. Here’s how to do it:

• Turn your original artwork, quotes, or brand logo into products and promote them in your TikTok videos.
• Show your products in tutorials or alongside trending content to attract attention.
• Ask your audience what they would like to buy. Use polls or direct questions to gather their input.
• In case you have a personal account, create an ecommerce website to handle sales. Promote this store in your videos and bio.
• If you have a TikTok Business account, connect it with ecommerce platforms like Shopify, BigCommerce, Square Online, or Ecwid to streamline sales.

Set Up a TikTok Shop

TikTok has teamed up with Shopify to create TikTok Shopping. That lets brands and creators sell products directly on TikTok.

With a TikTok Shop, you can showcase products in your videos, live streams, and special product tabs. If you’re eligible, you can sign up to be a seller in the TikTok Seller Center. There, you can handle your stock, orders, partnerships, promotions, and more. Further, note that the Seller Center is available only in certain regions.

Offer Exclusive Content on TikTok

In June 2023, TikTok introduced a new monetization feature called TikTok Series. Moreover, this feature allows creators to offer exclusive content behind a paywall.

Provide Virtual Gifts

Another way to monetize on TikTok is through virtual gifts.  That can be converted into real money. 

Here’s how it works:

Turn on the gift option so a small gift box icon appears next to the comment box on your videos.

Coin Packages:

• 20 coins: $0.29
• 65 coins: $0.99
• 330 coins: $4.99
• 660 coins: $9.99
• 1,321 coins: $19.99
• 3,303 coins: $49.99
• 6,607 coins: $99.99
• 16,500 coins: $249.99

Viewers can use these coins to buy and send virtual gifts, ranging from 5 to 3,000 coins, to their favourite creators.

Host Live Events or Workshops

TikTok Live allows creators to earn money by hosting live events and workshops where viewers can send live gifts. The gift box icon will appear at the bottom of the live video, enabling users to buy different gifts. Gift values range from a single coin to tens of thousands of coins.

Hosting live events can be a great way to engage with your audience in real time and earn money through their appreciation and support.

Read how to go live on TikTok.

Offer Personalized Shoutouts

If you have a large following, you can earn money by offering personalized shoutouts to other TikTok users who want to grow their accounts. 

Here’s how to do it:

• Choose a price point for your shoutouts.
• Adjust based on demand—lower the price if you get a few requests and increase it if you get a lot.
• Moreover, offer shoutouts during live videos or feed videos. 
• Feed videos can be priced higher since they remain on your profile and potentially reach a larger audience.
• Further, let your followers know about your shoutout service through your videos and bio.

Sell Digital Products

You can also sell digital products to monetize your TikTok presence. 

Here’s how to get started:

• Set up a shop on TikTok and link your digital products.
• Feature your digital products in your TikTok videos, showcasing their benefits and uses.
• Plus, include your shop’s URL in your profile so users can easily find and purchase your products.

By offering personalized shoutouts and selling digital products, you can diversify your income streams on TikTok and maximize your earning potential.